Why we love
What’s so good about Superfoods?
Superfoods are raw ingredients that have a high nutritional density, that is, a high nutritional content relative to the energy it provides.
Many believe that superfoods are just berries, fruits and vegetables, but it can also include seeds, nuts, roots, teas and algae.
Superfoods are foods that supply important vitamins, minerals, antioxidants, probiotics and fatty acids like Omega-3.
Different continents have different superfoods. In the Nordic countries there are for example, lingon berry, sea buckthorn, currants, blueberries, chokeberry, nettles and rose hip. In Asia there are green tea, miso, goji berry and algae, while in southern and eastern Europe there are special herbs, olives, tomatoes and roots.
Free radicals & antioxidants
Superfoods are bursting with anti-oxidants. Antioxidants are a collective name for substances that protects against free radicals.
Common antioxidants are for example
Vitamin C, vitamin A, vitamin E and selenium. About 11% of the oxygen we breathe is transformed into harmful molecules called free radicals. Other sources of free radicals are stress, environmental hazards, tobacco smoke and radiation. The free radicals formed in our body are used by our immune system to attack bacteria but they can also have harmful effects.
Particularly sensitive molecules are DNA (inherited), enzymes (protein) and polyunsaturated fatty acids.
For example, if the DNA chain is hit by a free radical, it can cause mutations that lead to diseases such as cancer.
Antioxidants protect the body against free radicals. If a free radical hits an antioxidant, the damaging chain reaction is stopped.
The body has the ability to produce antioxidants by itself, but it’s important to have a daily intake as antioxidants are consumed when hit by free radicals.
Moringa is a very nutritious tree that in Africa
has long been used as nutritional support for
malnourished children and is therefore called "Tree of Life". It contains rich amounts of calcium, iron and many other important minerals, and ispacked with vitamins, antioxidants and anti-inflammatory substances.
Spirulina is very nutritious algae that contains
over 100 nutrients, which is the most complete blend
of nutrients compared to other foods in the world.
In addition, it is known for its ability to strengthen the immune system and improve the digestive system.
Baobab is a tree from Africa whose fruit has a very
high nutritional content. The fruit contains 50% dietary
fiber as well as vitamin C, magnesium and calcium.
And its antioxidant value is ten times higher than an orange!
Blueberries have one of the highest antioxidant
contents of any fruit, they can help prevent various
diseases linked to metabolic syndrome, including cancer, heart disease, diabetes, and Alzheimer's disease.
They can benefit memory improvement and may help slow the onset of other age-related cognitive problems.
Turmeric helps keep your skin healthy, its major
component curcumin, loaded with antioxidants, fights
signs of ageing like wrinkles and pigmentation by curbing the growth of free radicals. Turmeric contains bio-active compounds which has powerful anti-inflammatory effects and other medicinal properties.